Because your prospects are skeptical.

They are thinking the same thing you do when you come across a company you have never heard of or bought from.

Can I really believe what this headline is promising?

Why should I trust this company?

Is what they’re offering really a good fit for me?

With the right testimonials you can blow the door off doubt and give prospects a giant dose of immediate proof. They build an instant bond with your prospects, showing them right away that your product or service solves problems for people exactly like them.

This is why word of mouth is the driving force behind 20-50% of all purchasing decisions.